Web design for UK trades. Hand-coded, no WordPress, no page builder.

A typical 5–10 page site takes 3–6 weeks from kickoff to launch, depending on how quickly you can supply copy, photos, and brand assets. A faster turnaround is possible for simpler sites; a longer one is realistic if you need e-commerce, booking integrations, or complex custom functionality. I give you a fixed timeline before work starts and stick to it.

Hand-coded means every line of HTML, CSS and JavaScript is written specifically for your business. WordPress sites are built from a theme plus a page builder plus 20+ plugins, none of which were designed to work together. The end user sees the same webpage, but the underlying code is fundamentally different, a hand-coded site is typically 5-10x smaller in file size, scores in the green on Core Web Vitals out of the box, and doesn't break every time a plugin updates. The trade-off is that custom changes take a developer rather than a drag-and-drop interface.

No. Page-builder sites look fine in screenshots and produce bloated, slow, SEO-unfriendly HTML in practice. They are built for the convenience of the person making the site, not for the customer visiting it. Every site I build is hand-coded (Next.js + TypeScript + Tailwind, or pure HTML/CSS/JS for smaller projects) so it is fast, structured for search, and easy to maintain.

Because a Wix site is not a website. It is a template you rent, on a domain you don't own, on infrastructure you can't move. A hand-coded Next.js site is an asset you own outright: the code, the design, the content, the data, all yours. The £1,500+ is the price of an asset that compounds in value over years. The £10/mo is the price of renting something you'll have to rebuild in three years. The total cost of ownership over five years is usually cheaper for the hand-coded site, and the search ranking is decisively better.

It is mobile-first by default. Designed for phones first, then scaled up for tablet and desktop. Most local search traffic is mobile; a site that doesn't work well on a phone is actively losing you business. Google also indexes the mobile version of your site first (mobile-first indexing), so a non-mobile-friendly site is an SEO handicap.

Yes. Either through a headless CMS (Sanity, Contentful, or Payload), or via a short recorded walkthrough showing you how to make the edits you will actually need. I do not build sites that lock you into paying me for every minor content change. The editing interface is a normal web form, not 'ask your developer'.

Everything you need to launch and rank: design, build, on-page SEO (titles, meta descriptions, schema markup, internal linking, image optimisation), speed optimisation (PageSpeed 90+ on mobile, 95+ on desktop, verified before launch), a contact form, basic analytics setup, schema.org structured data across every page type, Open Graph + Twitter Card metadata, sitemap.xml and robots.txt tuned for your business, GBP and social linking wired up, and a recorded walkthrough so you know how to maintain the site yourself. Hosting and the domain are separate ongoing costs (covered by the Care Plan if you want them bundled).

Only for small product catalogues (under ~30 products) where Shopify is the right tool. For larger catalogues, multi-warehouse fulfilment, or anything custom, I would recommend a different partner. I would rather tell you that than take your money and produce something mediocre.

Two weeks of post-launch support included: bug fixes, small content tweaks, and help understanding your analytics. After that you can either take it on yourself, switch to a Care Plan for hosting + ongoing maintenance, or pair it with an SEO retainer if you want the build to actually rank. The hand-off is yours; you are never locked in.

Yes. About half of my builds are replacements for existing WordPress or Wix sites that have stopped performing. The Technical SEO Foundation one-off is the natural precursor: I audit your current site, fix the underlying technical debt (broken redirects, missing schema, slow pages, weak internal linking), and the rebuild then ships into a clean technical base. Pair them together and the new site launches into a Google-friendly foundation rather than inheriting the old site's problems.

Case studies live at /case-studies once the first client results are in. The first 2-3 clients get a discounted fee in exchange for a real, documented case study with their trade, their service area, their starting position, what was done in 90 days, and the result. Those case studies only get published here once the work is genuinely done, not before. In the meantime, the technical SEO work on this very site (jdwa.co.uk) is the example, every page here is built to the same standard as a client build.