Terms of service

Last updated: 27 September 2026

The plain-English summary

These terms apply when your business hires JDWA Digital for local SEO, web design, Google Business Profile work, reviews, citations, PPC, hosting or any one-off service. Here is what they say in short. The numbered terms below are the binding version.

Business clients only. JDWA Digital works with businesses, not with consumers buying for personal use.
Fees are paid upfront and are not refundable. Work starts as soon as you pay. Recurring plans are billed monthly in advance.
Cancel any time with 30 days notice. No exit fee. You are not charged for months after your notice ends, but months already paid are not refunded.
You own your stuff. Your website code (once paid for in full), your Google Business Profile, your content, your citations and your data are yours, during and after our work together.
No outcome guarantees. I commit to doing the work described in your plan, to a consistent standard, reviewed by me. Nobody can promise rankings, traffic or revenue, and I do not.
If something I did is wrong, tell me and I will fix it. That is the remedy, rather than a refund.
Liability is capped at the fees you paid in the 3 months before a claim, except where the law does not allow a cap.

With that in mind, the formal terms below.

1. About JDWA Digital and these terms

1.1 Who we are. JDWA Digital is the trading name of Simon Jackson, a sole trader operating remotely in the United Kingdom (England and Wales jurisdiction). Contact: [email protected]. The formal registered address for legal correspondence is set out in your engagement letter and is provided to every client on signing.

1.2 Who these terms are for. These terms apply to every engagement between JDWA Digital and a client (you, the Client). You confirm you are acting for the purposes of your trade, business or profession. JDWA Digital does not contract with consumers.

1.3 Your engagement letter. Before any paid work starts, we agree an engagement letter (or order form, proposal or quote you accept in writing) setting out the services, plan, price and start date. The engagement letter and these terms together form the contract. If they conflict, the engagement letter wins.

1.4 When the contract starts. The contract starts when you accept the engagement letter in writing (including by email or electronic signature) or pay the first invoice, whichever is earlier.

1.5 The free audit. The free audit is provided without charge and without obligation. It is general information about your online presence, not a guarantee of results, and creates no contract for paid services.

1.6 Definitions.

Recurring services: Core, Growth, Care Plan, Advisory, GBP posts, social media management and PPC management, and any other service billed monthly.
One-off services: Website Build, GBP Reinstatement, SEO Ranking Recovery, Technical SEO Foundation and any other fixed or project-priced work.
Dashboard: the JDWA Digital client dashboard and the software platform behind it.
Client Materials: anything you give us, including logos, photos, text, business information and account access.
Deliverables: the work we produce for you, including websites, content, GBP posts, review responses, citations and reports.

2. The services

2.1 What we do. We provide the services described in your engagement letter and on the relevant plan on jdwa.co.uk at the date you sign up. We perform them with reasonable care and skill, in line with good industry practice.

2.2 Who does the work. The services are delivered personally by JDWA Digital founder Simon Jackson. We may use software tools and third-party platforms (for example rank trackers, directory services and hosting providers) to deliver them. If illness or another unavoidable reason means work is delayed, we will tell you and agree how to make it up.

2.3 Changes to scope. Work outside your plan or engagement letter is extra and is quoted before it starts. We only start extra work once you approve the quote in writing.

2.4 Changes to plans. We may update plan contents or prices for future billing periods by giving you at least 30 days written notice. If you do not accept the change, you can cancel under clause 5 before it takes effect.

3. Your responsibilities

3.1 You agree to:

give us accurate information and the Client Materials we reasonably need, on time;
give us the access we need to your website, domain, Google Business Profile, Google Ads, directory listings and social accounts, and keep that access in place during the engagement;
review and approve content, review responses and other Deliverables within a reasonable time when approval is required;
make sure you have the right to use everything you give us, and that it is accurate, lawful and does not infringe anyone rights;
comply with the terms and policies of Google, Meta, directory sites and other platforms we work on for you; and
keep your own backups of anything important.

3.2 Delays you cause. If we cannot perform because of something in clause 3.1, we are not responsible for the delay, and fees for that period remain payable.

3.3 Access and credentials. You keep ownership of all your accounts. Where possible we use manager or delegated access rather than your password. We keep any credentials you give us secure and use them only to deliver the services. When the engagement ends, remove our access or change passwords; we will remove ourselves where the platform allows it.

3.4 Regulated businesses. If you work in healthcare or another regulated sector, you are responsible for making sure content and review responses published in your name meet your regulator rules (for example, patient confidentiality and advertising codes). Do not give us patient records or health information about individuals unless we have agreed in writing how it will be handled.

4. Fees and payment

4.1 Prices. Fees are as set out in your engagement letter. JDWA Digital is not currently VAT registered, so no VAT is charged on any fees. Introductory rates, where offered, are fixed for the period stated in your engagement letter.

4.2 Recurring services are billed monthly in advance. Your first invoice is due on signing; after that, fees are due on the billing date in your engagement letter each month.

4.3 One-off services are billed upfront before work starts, unless your engagement letter sets a deposit and balance (see clause 6 for website builds).

4.4 Payment methods. You pay by card through Stripe, by Direct Debit through GoCardless, or by bank transfer, as agreed. You authorise us to take recurring payments by the method you set up until the engagement ends.

4.5 Fees are non-refundable. Work begins as soon as payment is received: audits start, tools and credits are used, fixes are made and content is drafted. For that reason fees already paid are not refunded, in whole or in part, including if you cancel part way through a paid period. This does not affect your rights if we are in material breach of the contract (clause 5.4).

4.6 If something is wrong. If a Deliverable does not match what your plan describes, tell us within 14 days and we will correct it at no extra cost. That is your main remedy for defective work.

4.7 Late or failed payment. If a payment fails or an invoice is unpaid:

we will retry the payment and remind you, with a 7-day grace period;
after 14 days unpaid, we may pause work and set your Dashboard to read-only;
after 30 days unpaid, we may suspend the account and treat the contract as ended by you; and
we may charge interest and fixed-sum compensation under the Late Payment of Commercial Debts (Interest) Act 1998.

4.8 Payment disputes. If you think an invoice is wrong, tell us first so we can resolve it. If a payment is reversed (for example by a card chargeback or Direct Debit indemnity claim) for work we have delivered or a period that has started, the amount stays owed to us, and we may suspend services until it is paid.

4.9 Third-party costs. Ad spend, domain registrations, premium directory listings, paid tools you ask for and similar third-party costs are not included in our fees unless your engagement letter says so. They are paid by you directly or recharged at cost.

5. Term, cancellation and ending the engagement

5.1 Recurring services run month to month until either of us cancels. There is no minimum term unless your engagement letter says otherwise.

5.2 Cancelling. Either of us can cancel a recurring service by giving 30 days written notice (email to [email protected] is fine). The service and billing end when the notice period ends. There is no exit fee. Any payment falling due during the notice period is still payable; nothing is billed after it.

5.3 Advisory tier. When you cancel Core or Growth, we will offer you the Advisory tier (£80 per month) so your Dashboard history stays live. Advisory is read-only: no posting, optimisation, outreach or monthly reviews are carried out. You are free to decline it.

5.4 Ending the contract immediately. Either of us may end the contract straight away by written notice if the other:

commits a material breach and does not fix it within 14 days of being asked to; or
becomes insolvent, enters administration or liquidation, makes an arrangement with creditors, or stops trading.

We may also end the contract immediately if you ask us to do anything unlawful or in breach of a platform policies, or if you are abusive towards us.

5.5 What happens when the engagement ends. Within 14 days of the end date we will give you:

your website code as a zipped archive with a deployment guide (if you have paid for the build in full), plus 30 days of email support for migration;
an export of the citations we built or claimed for you, with login details where accounts are held for you;
your review response log, backlink list and content as CSV or document exports; and
a CSV and JSON export of your Dashboard data.

You also keep read-only Dashboard access for 12 months after your last paid invoice. After that, your account data is archived and then deleted in line with our Privacy Policy.

5.6 Clauses that survive. Clauses on fees owed, intellectual property, confidentiality, liability and governing law continue after the contract ends.

6. Service-specific terms

Website builds

6.1 Payment. Unless your engagement letter says otherwise, a deposit of 50% is due before work starts and the balance is due on completion, before the site goes live on your domain. The deposit is non-refundable once work has started.

6.2 Scope and revisions. The build tier sets the number of pages and rounds of revisions. Extra pages, features or revision rounds are quoted separately.

6.3 Timescales. A typical build takes 4 to 8 weeks from kick-off to launch. This is an estimate, and depends on you supplying content and approvals on time.

6.4 Acceptance. When we tell you the site is ready, you have 10 working days to report anything that does not match the agreed scope. After that, or once the site goes live, the build is treated as accepted. We will still fix genuine bugs reported within 30 days of launch at no charge.

6.5 Stalled projects. If a project is paused for more than 60 days because we are waiting on you, we may invoice for work completed to date and close the project. It can be restarted later under a new quote.

Care Plans and hosting

6.6 Care Plans cover hosting, updates, security monitoring and minor content edits within the limits stated for your plan. We aim for high availability but do not guarantee uninterrupted service, since hosting relies on third-party infrastructure. We keep regular backups and will restore from the latest one if something goes wrong.

PPC management

6.7 By engaging us for PPC management, you:

authorise us to manage your Google Ads account through a Manager (MCC) link;
agree that all ad spend is billed by Google directly to you, and that our fee covers management only;
accept that we are not responsible for ad spend, Google billing, or Google decisions about your account or ads; and
agree that our recommended minimum ad spend is around £1,000 per month for meaningful data. Below that, results may be limited.

6.8 When PPC management ends, ad spend continues until you pause or cancel campaigns in your own Google Ads account.

Link building, outreach and GBP reinstatement

6.9 Backlink outreach is pitched manually. We do not buy links or use link schemes that breach Google spam policies. Placements are decided by third-party site owners and cannot be guaranteed.

6.10 GBP reinstatement fees cover diagnosis, the appeal and follow-up. Google makes the final decision, so reinstatement is not guaranteed.

7. Ownership and intellectual property

7.1 Your materials and accounts. You keep all rights in your Client Materials, your brand, your domain and your accounts (including your Google Business Profile, Google Ads and social accounts). You give us a licence to use them only to deliver the services.

7.2 Deliverables you own. Once you have paid the related fees in full, you own the intellectual property in the Deliverables we create specifically for you, including your website code and design, written content, GBP posts and review responses. Until then, you have a licence to use them for your business.

7.3 What JDWA Digital keeps. We keep ownership of our pre-existing and general-purpose tools, code libraries, templates, know-how and methods, and of the Dashboard. Where any of these are built into your Deliverables (for example shared components in your website), you get a permanent, royalty-free licence to use, modify and host them as part of that Deliverable. You get access to the Dashboard while you are a client and for the read-only period in clause 5.5, but no rights in its software.

7.4 Third-party elements. Fonts, images, plugins or libraries from third parties stay subject to their own licences. We will tell you about any that carry ongoing costs or restrictions.

7.5 Your data. Your business data, ranking history, backlink profile, GBP insights and engagement data belong to you during and after the engagement. We use them only to provide the services and as set out in our Privacy Policy.

7.6 Portfolio and case studies. We may mention that we built your website (including a small credit link in the footer, which you may ask us to remove). We will only name your business or publish your results in a case study with your written permission. We may use fully anonymised, aggregated figures that cannot identify you to improve our services.

8. No guarantee of results

8.1 Search rankings, Maps visibility, AI search visibility, traffic, leads, reviews and revenue depend on things outside our control, including search engine algorithms, platform policies, competitors and your own business. We do not guarantee any particular result unless your engagement letter states a specific guarantee in writing.

8.2 Timescales we give (for example 3 to 6 months for meaningful local ranking movement, or 4 to 8 weeks for PPC performance to settle) are honest estimates, not commitments. If you need a result by a set date, raise it before signing and we will tell you whether it is realistic.

9. Liability

9.1 What we never limit. Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot legally be limited.

9.2 Cap. Subject to clause 9.1, our total liability to you under or in connection with the contract, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid us in the 3 months before the event giving rise to the claim.

9.3 Excluded losses. Subject to clause 9.1, we are not liable for loss of profits, revenue, business, goodwill or anticipated savings, loss or corruption of data (where you could have kept a backup), or any indirect or consequential loss.

9.4 Third-party platforms. We are not liable for the acts or decisions of Google, Meta, Microsoft, directory sites, hosting providers or other third parties, including algorithm changes, ranking movements, ad disapprovals, or profile or account suspensions, except to the extent caused by our breach of the contract.

9.5 Your indemnity. You will cover our reasonable losses and costs arising from any claim that Client Materials you supplied infringe someone else rights or break the law.

10. Data protection

10.1 Each of us will comply with UK data protection law, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).

10.2 Where we handle personal data on your behalf (for example reviewer names in review responses, or customer enquiries from your website forms), you are the controller and we are your processor. We will: process it only on your documented instructions; keep it confidential; keep it secure; use sub-processors only under written terms giving equivalent protection (you authorise the sub-processors listed in our Privacy Policy and we will tell you before adding new ones); help you respond to data subject requests and security incidents; notify you without undue delay of a personal data breach; delete or return it when the engagement ends; and give you the information you reasonably need to show compliance.

10.3 How we handle our own personal data about clients, contacts and website visitors is set out in our Privacy Policy.

11. Confidentiality

Each of us will keep the other confidential information (including business performance, pricing, credentials and plans) confidential and use it only for the engagement. This does not apply to information that is public, already known lawfully, or must be disclosed by law. This clause continues for 2 years after the engagement ends, and indefinitely for credentials.

12. General

12.1 Events beyond our control. Neither of us is liable for delay or failure caused by events beyond reasonable control, such as platform outages, internet failures, serious illness or natural disasters. If this lasts more than 30 days, either of us may end the contract by written notice.

12.2 Subcontracting and transfer. You may not transfer the contract without our written consent. We will not subcontract the core work without telling you first.

12.3 Notices. Notices must be in writing and may be sent by email to the addresses in the engagement letter.

12.4 Entire agreement. The engagement letter and these terms are the whole agreement between us about the services. Statements on our website are summaries; if they conflict with these terms or your engagement letter, the terms and engagement letter win.

12.5 Changes to these terms. We may update these terms. Changes apply to your engagement from your next billing period after we give you at least 30 days written notice. The version in force when you signed up applies until then.

12.6 Severability and waiver. If any part of these terms is found unenforceable, the rest still applies. Not enforcing a right straight away does not mean we have given it up.

12.7 Third-party rights. No one other than you and us has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

12.8 Governing law and disputes. These terms are governed by the law of England and Wales. We will both try to resolve any dispute by talking first. If that fails, the courts of England and Wales have exclusive jurisdiction.

13. Contact

Questions about these terms: [email protected]. For formal legal correspondence see your engagement letter.

This document is published as the canonical version of the JDWA Digital terms of service. If you have a signed engagement contract, the contract terms prevail in the event of any conflict with this page.