PPC for trades and local services. From £500/mo, no setup fee.

PPC (Pay-Per-Click) means paying Google to show your business at the top of the search results for keywords you choose. For trades and local services it runs alongside organic SEO, while SEO compounds over months, PPC gives you predictable "found today, paying you tomorrow" placements on the most commercial terms. It's the only marketing channel where you pay only when someone clicks through to your site.

Management fee only. You pay Google directly for ad spend using your own Google Ads account and your own card, agency never touches the spend. Agency charges a flat monthly fee on top: Standard £400-450 or Advanced £600-800. No markup on ad spend, no commission on what Google bills you.

Standard handles the essentials well: keyword research, account structure, ad copy, basic bid management, monthly optimisation. Advanced is for accounts with enough spend (£2k+/month) that the difference between a 5% and 15% improvement in conversion rate is meaningful money. Deeper landing-page experimentation, audience layering, advanced bid strategies once the data supports them.

£1,000/month as a starting point. Below that the data is statistically too thin to make informed optimisation decisions. I won't take on PPC at very low spend because I can't honestly tell you whether the work is working.

Low-risk optimisations (pausing under-performing keywords, tightening match types, adding negatives) are reviewed and applied as I see them, usually in the same week. Higher-stakes decisions (budget changes, bid strategy switches, new campaigns) require my sign-off before any change goes live. Every action, applied or queued, is visible in the dashboard.

PPC delivers clicks immediately once campaigns go live. But meaningful performance (cost-per-lead stabilising, conversion tracking confident, ROAS positive) usually takes 4-8 weeks of data and at least one optimisation cycle. Expect the first month to be learning, the second month to be tuning, and full return from month 3.

I review landing pages for relevance and conversion friction and I'll request specific changes, but custom landing-page design is a separate project. If your current pages convert well, no changes needed. If they don't, PPC will burn spend until they're fixed.

Yes. You always own the Google Ads account. I access it with your permission to manage campaigns, but the account is yours. Your name, your billing card, your agreement with Google. If we part ways, you revoke my access and the account stays.